Our raw denim is made in Italy on japanese looms, for exceptional heavy enduring fabric quality - one could suspect that with this cultural background it would even taste good BUT we heavily disconvince you of trying!
But there are countless other reasons! Firstly, it is the most sustainable form of denim. Produced untreated, raw denim sidesteps water and chemical treatments for that washed look, ensuring the fabric retains its pristine quality. This durability means raw denim outperforms its washed counterparts, offering a sustainable antidote to fast fashion frenzy. With proper care, a pair can easily last a decade, embodying true sustainability. 

Secondly, raw denim is deeply personal. Initially snug, the jeans gradually mold to your unique shape, becoming more comfortable with each wear. But the excitement doesn't stop there! With every adventure and wash, the denim transforms, developing one-of-a-kind fades that mirror your lifestyle. 

What's more, the use of overproduced fabric means availability is extremely limited, adding an extra thrill to owning a piece of this exclusive collection and furthermore we keep on adding to your sustainable karma reservoir.